Google Ads is a highly effective online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, and video content. A Google Ads account is free but then Digital Marketers place bids set at a level they want to pay for ads. Google Ads skills are useful to Digital Marketing Managers, PPC Specialists, SEO Experts and Google Ads Campaign Managers. About 80% of people searching the internet see Google ads and 65% of small-to-midsize businesses use Google Ads to attract customers. Mastering Google Ads can be immensely beneficial as it allows individuals to measure advertising effectiveness, maximize online presence, and drive significant internet traffic. It is an indispensable skill in the digital marketing toolbox.

Did you know that Google receives over 60,000 searches every second? That’s a huge amount of results, and a significant amount of these results include those paid for through Google Ads. This paid advertisement program offers a pay-per-click method of driving traffic to your website when people search for keywords related to the products or services your business provides. Because there is no minimum spending requirement or subscription fee, users can set a budget that works for them. 

Here, we’ll dive into some of the ways that Google Ads works, some advantages and disadvantages to the program, and some examples of careers that experience with Google Ads can lead to.