Google Ads Classes Near Me

Google Ads is a highly effective online advertising platform where advertisers bid to display brief advertisements, service offerings, product listings, and video content. A Google Ads account is free but then Digital Marketers place bids set at a level they want to pay for ads. Google Ads skills are useful to Digital Marketing Managers, PPC Specialists, SEO Experts and Google Ads Campaign Managers. About 80% of people searching the internet see Google ads and 65% of small-to-midsize businesses use Google Ads to attract customers. Mastering Google Ads can be immensely beneficial as it allows individuals to measure advertising effectiveness, maximize online presence, and drive significant internet traffic. It is an indispensable skill in the digital marketing toolbox.

Top In-Person & Virtual Google Ads Classes

Google Ads Courses at Noble Desktop

Emphasizing a practical, hands-on learning approach, Noble Desktop provides bootcamp classes and certificate programs in computer and technology skills like web design and development, video editing and motion graphics, graphic design, data science, UX, and digital marketing. Noble has been helping students gain the necessary skills to jump-start their careers in the dynamic fields of digital design, programming, data science, and online marketing since 1999. Noble Desktop also offers career-support services for students, and all classes are available either in person or through live online instruction.

Google Ads Bootcamp

• Price: $650
• Duration: 12 hours
• Locations: NYC, Live Online

The Google Ads Bootcamp at Noble Desktop is a comprehensive course designed to accelerate learners' understanding of online advertising and Google Ads. Students will learn how to effectively create, manage and optimize Google Ad campaigns, gaining a deep understanding of Google Ads interface, features, and best practices, while also learning about key concepts like Quality Score, bidding strategies, and conversion tracking.

Google Ads Courses at ONLC Training Centers

ONLC Training Centers provide a comprehensive array of professional and technical training courses spanning numerous fields of expertise. Students can benefit from diverse learning opportunities, including in-demand classes in Microsoft Office, Adobe Creative Cloud, programming languages like Python and Java, cybersecurity, project management, and business analysis.

Google Ads Introduction

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Introduction at ONLC Training Centers course offered by ONLC is designed to provide learners with an in-depth understanding of creating, managing, and optimizing campaigns in Google Ads from scratch. More specifically, students will learn a comprehensive range of skills, from crafting effective ad texts and keyword lists, through tracking conversions and understanding key metrics to refine campaign effectiveness over time.

Google Ads Advanced

• Price: $395
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Advanced course at ONLC Training Centers focuses on expanding students' proficiency in crafting impactful Google ad campaigns, delving into higher-level topics such as campaign measurement, website optimization, and effective strategy planning. Participants will gain an in-depth understanding of conversion tracking, retargeting, and automated bidding techniques. They will also learn to navigate the complexities of Google's advertising platform to get the most out of their advertising budget.

Google Ads Courses at Certstaffix Training

Certstaffix Training teaches IT and computer training courses for students who want to add to their knowledge and skills in various technological areas. Their extensive subjects include Python, SQL, Excel, and Adobe Creative Cloud courses. Classes are delivered by expert instructors in a live, interactive online environment, giving students a hands-on learning experience.

Google Ads (Adwords)

• Price: $1,410
• Duration: 3 days
• Locations: Several (see school website)

In the advanced Google Ads (Adwords) course offered by Certstaffix Training, students will dive into higher-level techniques for creating, managing, and optimizing effective PPC advertising campaigns. They will deepen their understanding of advanced ad components, keyword list evolution, performance reports and testing, while also learning valuable strategies for maximizing ROI.

Google Ads Courses at Ledet Training

Ledet Training is renowned for its comprehensive professional software training courses. Primarily focused on graphic design, web design, video editing, and desktop publishing, they offer various Adobe and Apple software classes, allowing students to master essential skills and technologies necessary for their career advancement or personal development.

Google Adwords 501 - Google Adwords and Analytics Bootcamp

• Price: $1,799
• Duration: 4 days
• Locations: Atlanta, Washington, D.C., Live Online

The Google AdWords 501 course at Ledet Training offers an intensive, hands-on learning experience using Google AdWords and Analytics tools. In this comprehensive bootcamp class, students will get in-depth training in keyword strategy, copywriting, and analyzing and optimizing data using Google Analytics.

Google Ads Courses at UCLA Extension

UCLA Extension is a part of the University of California, Los Angeles. Offering many dynamic courses, including business, arts, and technical skills, to the community at large, UCLA Extension encourages students to enrich their professional knowledge, explore new interests, and stay ahead of emerging trends in their respective fields.

Marketing with Google Ads

• Price: $525
• Duration: 6 weeks
• Locations: Several (see school website)

Marketing with Google Ads at UCLA Extension is a comprehensive course that equips students with the skills necessary to run successful advertising campaigns on Google. Learners will gain hands-on experience in creating, managing, and optimizing campaigns. The course also includes understanding key performance indicators and analytics for data-driven marketing decisions.

Google Ads Courses at Digital Workshop Center

At the Digital Workshop Center, students can choose from a range of topics, including web development, digital marketing, graphic design, and software training. The center provides an engaging and professional educational environment where students are empowered to apply critical, creative, and strategic skills to drive their careers forward.

Google AdWords Beginners Class

• Price: $395
• Duration: 6 hours
• Locations: Live Online

The Google AdWords Beginners Class at Digital Workshop Center introduces students to the fundamentals of Google AdWords and Pay Per Click (PPC), providing insights into competition analysis, keyword research, and campaign structure optimization. This course paves the way for them to effectively design, implement, monitor, and adjust their PPC campaigns, ultimately enhancing their digital marketing knowledge and proficiency.

Google Ads Courses at University of Sydney Centre for Continuing Education

The University of Sydney Centre for Continuing Education offers various learning opportunities for anyone looking to build their skills or widen their knowledge. With an exceptional range of courses like languages, arts, business, and lifestyle, students can try new interests, upgrade their professional skills, or even kick-start a new career path.

Google Ads (AdWords) Management

• Price: $333
• Duration: 8 hours
• Locations: Several (see school website)

The Google Ads (AdWords) Management course at the University of Sydney Centre for Continuing Education is an intensive, short-term program focusing on the skills required to run Google AdWords campaigns. The curriculum includes Google AdWords, maximizing ROI from paid search campaigns, structuring an AdWords account, creating engaging ads, and managing bids and budgets.

Google Ads Courses at London Marketing Academy

London Marketing Academy provides courses to give students a comprehensive understanding of contemporary marketing principles. Offering a blend of theory and practical skills, it enables students to delve into areas such as digital marketing, social media, SEO, and Google AdWords, helping them build a solid foundation for a successful career in digital marketing.

Google Ads

• Price: $700
• Duration: 8 hours
• Locations: Several (see school website)

At the London Marketing Academy, the Google Ads course helps students master the intricacies of Google's online advertising platform. Through sessions on keyword selection to campaign optimization, students learn to strategically design and manage Google Ads campaigns, achieve measurable results, and successfully promote their businesses or brands online.

Google Ads Courses at The Knowledge Academy

The Knowledge Academy provides classes in professional and technical skills. Known for their versatility, they offer a variety of courses ranging from project management and IT service management to cyber security and data protection, aiming to develop well-rounded individuals ready to meet the demands of the evolving job market.

Google Ads Masterclass

• Price: $1,140
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Masterclass at The Knowledge Academy is a comprehensive training course targeting all levels of marketers. It equips learners with vital skills such as crafting compelling ads, utilizing Google's automation features, implementing advanced ad strategies, and interpreting ad performance analytics to maximize ROI.

Google Ads Courses at Ziggourat Formation

Ziggourat Formation, founded in Paris in 1997, is a professional training and coaching center offering design, digital marketing, professional development, and marketing automation courses.

Create and Manage Your Keyword Buying Campaigns on Google Ads - SEA

• Price: $1,468
• Duration: 2 days
• Locations: Several (see school website)

The course at Ziggourat Formation offers deep insights into creating and managing keyword buying campaigns on Google Ads - SEA. Students will master how to effectively plan, set up, and optimize their SEA campaigns, learning techniques including keyword analysis, targeting, bid strategies, and performance evaluation to gain a competitive edge in digital advertising.

Google Ads Courses at cmt Computer- & Management Training

CMT Computer & Management Training is a premier institution renowned for offering comprehensive computer and management training programs. Students can gain technical proficiency in computer operations, digital systems, and managerial skills.

Google Ads Basic Course

• Price: $1,022
• Duration: 2 days
• Locations: Several (see school website)

The Google Ads Basic Course at cmt Computer- & Management Training offers a comprehensive introduction to the fundamentals of Google's advertising platform. Participants will learn to create and manage ads, develop keyword lists, measure success metrics, as well as gain an understanding of the platform's pricing model to convert website visits into sales.

Google Ads advanced course

• Price: $995
• Duration: 2 days
• Locations: Several (see school website)

At CMT's Google Ads Advanced course, students can dive deeper into Google Ads' functions to effectively control and optimize their advertising efforts. The course teaches students how to adjust bids for prime visibility, implement ad scheduling and delivery methods, use Google Analytics for performance assessment, and efficiently track conversions.

Google Ads Courses at DTP Akademie Düsseldorf

DTP Akademie Düsseldorf specializes in graphic design and media technology classes. Students work with the latest software technology and multimedia design techniques and learn practical skills for creating printed and digital communication media, preparing them for a dynamic career in the digital industry.

Advertising with Google Ads SEM / SEA

• Price: $1,915
• Duration: 1 day
• Locations: Several (see school website)

The Advertising with Google Ads SEM / SEA course at DTP Akademie Düsseldorf provides comprehensive training on creating, optimizing, and analyzing Google Ad campaigns. Students also learn about keyword planning, ad groups, bidding strategies, and how to interpret campaign performance data in order to make informed decisions on their advertising campaigns.

Google Ads advertising optimization on the web

• Price: $1,138
• Duration: 2 days
• Locations: Several (see school website)

At DTP Akademie Düsseldorf, the Google Ads advertising optimization on the web course will teach students how to use Google Ads to maximize online business performance. Participants learn to create and manage ad campaigns, research keywords, and bid successfully. The course also covers optimizing landing pages and using web analytics to measure campaign success.

Google Ads Courses at Incas Training

Incas Training offers insightful, practical courses to provide students with valuable skills in digital marketing. Covering everything from computer engineering to software development, students can expect a comprehensive learning experience that balances theoretical knowledge and hands-on practice, equipping them for the demands of chaotic professional fields.

Google AdWords Training

• Price: $1,785
• Duration: 2 days
• Locations: Rhine-Ruhr, Live Online

The Incas Training Google AdWords course provides extensive insight into Google's advertising system and its best practices for online marketing. The course imparts a thorough understanding of keyword selection, ad writing, campaign management, measurement of success, and optimization strategies that maximize the performance of Google AdWord campaigns.

Google Ads Courses at FLAG

FLAG, also known as Foreign Language Academies of Glendale, offers a unique opportunity for students to immerse themselves in a second language, opening their minds to different cultures while giving them an edge in their future careers. Apart from gaining proficiency in a second language like Spanish, French, German, Italian, or Armenian, students also receive a comprehensive and rigorous academic program that enables them to excel academically, culturally, and linguistically in an increasingly global society.

Google Ads

• Price: $685
• Duration: 18 hours
• Locations: Several (see school website)

The Google Ads course at FLAG offers students a comprehensive understanding of both the theory and practical aspects of online advertising, specifically focusing on Google's ad management tool. Students will master the fundamentals of search engine marketing, learn how to set up and manage AdWords campaigns, delve into keyword research, bidding strategies, ad performance analysis, and optimization techniques, acquiring essential skills to pitch, plan and control ad campaigns effectively.

Google Ads Courses at Media Training

Media Training offers an enriching avenue for students to learn and refine skills in different multimedia platforms like broadcasting, journalism, and digital communication. Learn storytelling, ethical media practices, and the technical skills to navigate the fast-paced world of digital media.

Google Ads Intro

• Price: $483
• Duration: 1 day
• Locations: Several (see school website)

The Google Ads Introduction course at Media Training offers participants a comprehensive guide to utilizing Google's advertising platform. Students gain insights into setting up and managing effective campaigns, exploring keyword use, understanding user behavior, and tracking performance, equipping them with the tools to optimize and monetize their online presence.

Key Information about Learning Google Ads

While free, organic search results can attract customers to a website, paid advertising with Google Ads yields faster results. Digital Marketers need to know how to use both tools, and signing up for a class is the quickest and most efficient way to learn Google Ads. In a Google Ads course, students learn how to open an account, choose and establish performance goals, research keywords, and set a budget. Other topics include bidding strategies and creation of text and display ads. In order to use Google Ads most effectively, students should also learn Google Analytics. This tool integrates smoothly with Google Ads and helps evaluate ad performance.

Beginners can learnGoogle Ads but it can be a challenge, so signing up for a class can help. How long it takes to learn Google Ads can range from a few weeks to a couple of months, depending mainly on prior experience with digital marketing and commitment to studying. Students will need a stable internet connection and a web browser to access Google Ads.

Career Paths and Job Outlook for Google Ads

Digital Marketers use Google Ads to run paid advertising campaigns. Other career paths that rely on Google Ads skills are Data Analyst, Email Marketing Specialist, Website Optimization/SEO Specialist, and Brand Strategist. As Ecommerce sales continue to grow, people with Google Ads skills will continue to be in demand for the foreseeable future. The US Bureau of Labor Statistics predicts that jobs in marketing will increase by 10% by 2031, an increase above the national average for all careers. At entry-level, salaries can range from $57,000 to $102,000 per year according to Glassdorr.com. For those with advanced skills and several years experience, average yearly salary is $90,000. 

What Can You Do With Google Ads?

Google Ads can generate leads and sales very quickly. It is easy to open an account with a low barrier to entry. Google only charges when someone clicks on an ad. Google Ads is a perfect back up for an organic search campaign. Pay Per Click advertising with Google Ads works quickly and changes are easy to make. Google Ads integrates with Google Analytics, so campaigns are easy to update and fix as soon as the data comes in. Set the budget low and increase the cap at any time. Google Ads lets a business grow at a comfortable rate.

Top Google Ads Tools For Beginners

1. Google Keyword Planner: A widely-used SEO tool that allows users to identify the keywords most relevant to their business, analyze their competition, and develop a comprehensive SEO content strategy.
2. Google AdWords Editor: It's a stand-alone app that allows users to manage and edit multiple Google AdWords accounts offline. It's efficient for bulk operations and reviews before uploading changes to the online account.
3. Google Ads Mobile App: This is a valuable tool to monitor ad performance on the go. Through the mobile app, you can check your ad status, adjust budgets and bids, respond to notifications and get real-time alerts.
4. Google Ads Conversion Tracking: It's a tool to track and measure the effectiveness of your ads. It shows what happens after your ad is clicked by a user, such as whether the user purchased your product, signed up for your newsletter, or called your business.
5. Google Analytics: It allows Digital Marketers to understand user behavior, track campaigns, and engagement. It gives important insights about how your website is performing overall and detailed reports about your Google Ads campaigns.
6. Remarketing Lists for Search Ads (RLSA): A tool to customize a search ads campaign for people who have previously visited your site and tailor your bids and ads to these visitors when they're searching on Google and Google search partner sites.
7. Google Display Planner: This tool provides you with insights on your Google Display Network (GDN) placements including demographics and interests. It helps in targeting the right audience for display ads.
8. Google Ads Preview and Diagnosis tool: This tool lets you see how your Google Ads appear in the search results for a specific keyword. It also allows you to diagnose problems with your Google Ads without influencing your own impression statistics.
9. Google Tag Manager: A user-friendly tool that allows users to manage and deploy marketing tags on a website or mobile app without modifying the code. It's especially useful in tracking conversions, website analytics, retargeting, and more.
10. Auction Insights: A tool that provides a detailed look into who competes with you in the same auctions. You can use this intelligence to help you make strategic decisions about bidding and budgeting by better understanding where you are succeeding and where you may be missing opportunities for improved performance.

Google Ads Comparison to Other Tools & Fields

The tool most similar to Google Ads is Google Analytics. Both were developed by the search platform to help Digital Marketers collect and analyze search and user behavior data. Social media platforms and other search engines use similar tools like Facebook Ads and Bing Ads.

People who use Google Ads often work in other related fields, such as Search Engine Optimization (SEO) and Search Engine Marketing (SEM), as these domains also focus on improving website visibility and ranking on search engine results. 

Google Ads Advantages

Google Ads allows businesses to reach new potential customers who may be interested in their products or services. It provides detailed analytics so advertisers can understand their campaign's performance and make necessary adjustments in real-time. Plus, Google's vast network ensures extensive exposure, reaching users not just on Google search, but also on Google-affiliated websites and applications.