Master Google Ads with hands-on training in this 2-day bootcamp. Familiarize yourself with paid search, learn how to build out campaigns in Google Ads, and develop advanced strategies to get ahead of your competition.
The first day covers the foundations: keyword research and match types, creating and structuring a Google Ads account, writing ads, and understanding how Ad Rank and Quality Score determine what you pay. You’ll also set up conversion tracking and learn what makes a landing page convert.
The second day moves into optimization. You’ll work with audience targeting, build remarketing campaigns that bring visitors back, run display advertising across the Google network, and use account automation to manage bids and budgets at scale.
From our hands-on training style to world-class instructors and custom-crafted curriculum, we deliver results our alumni are proud of.
Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.
Learn with real-world projects
Step-by-step instruction to boost retention
The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros
Gain industry knowledge from professionals
Retake the course for free within one year
Attend this course in-person in NYC or live online or as self-paced training. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At NYC Career Centers, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our 185 Madison Avenue, NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Learn at your own pace with pre-recorded video lessons and hands-on exercises. Work through the material on your schedule with access to course content and resources.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of the class within a year.
Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
You have some options:
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
We don’t currently offer discounts as we do our best to affordably prices our courses.
We offer custom onsite training and discounted class vouchers.
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