Google Ads Bootcamp: Master Google Ads in 2 Days

Master Google with hands-on training in this 2-day bootcamp. Familiarize yourself with paid search, learn how to build out campaigns in Google Ads, and develop advanced strategies for Google Ads to get ahead of your competition.

12 Hours
$650

NYC or Live Online
Free retake
Setup assistance
Expert instructors
Small classes

This course is offered by our affiliate school, Noble Desktop.
View upcoming course dates and register at nobledesktop.com.

Tuition

As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.

Full Tuition

$650
Due before the class starts

What’s Included

12 hours of hands-on instruction
Live, project-based training from experts
Retake for free within 1 year
Verified digital certificate of completion

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
Supplemental materials to assist both during and after the course - please refer to specific course pages to see what supplemental materials are offered
A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

Digital Marketing Certificate

Price: $3,995 | Hours: 120 Hours

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

Interactive Training

Learn in Real-Time with Small Class Sizes

Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.

Unlike other providers, these are not mass open-enrollment classes. At NYC Career Centers, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.

On Campus in NYC 185 Madison Avenue, NYC

Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.

Live, interactive class
Experienced instructor in the room with you
Computer and software provided

More about our campus

Live Online Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided

More about live online training

photo of instructor leading a class in person

student taking a class live online, seated on their living room floor, leaning against a couch

Earn a Certificate of Completion

Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!

Shareable on

Sample credential for completion of Google Ads Bootcamp

Free Retake & Class Recordings

Missed a session or need a refresher? We have you covered!

Free Retake

We offer a single free retake of the class within a year.

Class Recordings

You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.

See terms and conditions.

Google Ads Bootcamp Curriculum

Course Syllabus

Download Syllabus PDF

Section I

Introduction to Google Ads

What is Google Ads?
Google Ads Terminology
The Role of Google Ads
Understanding the Google Network
How Paid Search Works
The Pillars of Google Ad Success

Keyword Research

What is Keyword?
Different Types of Keywords
What is Keyword Research
Keyword Research Methodology
How to Choose the Right Keywords to Target

Creating a Google Ads Account

What is a Campaign?
Campaign Types
Campaign Goals
Naming Your Campaign
Choosing Campaign Types
Location Targeting
Languages
Budget
Delivery Method
Bid Strategies: Manual vs Automated

Keyword Match Types

What are match types?
How to use match types

Ad Creation

What is an Ad Group?
The Goal of Your Ads
Anatomy of a Text Ad
How to Write Compelling Descriptions
Introduction to Call to Actions
How to Test Your Ads
Ad Policies to Comply With
Ad Extensions

Ad Rank & Quality Score

What is Quality Score?
How Quality Score Affects Your Campaigns
Quality Score Factors
Understanding the Ads Auction
What is Ad Rank?
How Ad Rank Works

Landing Pages

What is a Landing Page
Landing Page Use Cases
Types of Landing Pages
Steps to Building High Converting Landing Pages

Conversion Tracking

What is a Conversion?
What is Conversion Tracking?
Different Types of Conversions to Track
Steps to Setting Up Conversion Tracking
Linking Google Accounts

Overview of Google Ads Dashboard

Section II

Campaign Optimization

Understanding Reports in Google Ads
Analyzing Reports in Google Ads
Analyzing & Optimizing Campaign Performance
Data Segmentation
Bid Management

Account Automation

What is Automation?
When to Automate Your Account?
Steps to Automating Your Account?

Audience Targeting

Understand what audience targeting is
A look at the different types of audience targeting
How to setup audience targeting

Remarketing with Google Ads

Introduction to Remarketing
Types of Remarketing
Why you need Remarketing
Developing your Remarketing Strategy
Installing your Remarketing Code
Launching a Remarketing Campaign

Display Advertising with Google Ads

Introduction to Display Advertising
Understanding the Display Network
Bidding Strategies for Display
Targeting via the Display Network
Ad Formats
Display Campaign Management

Frequently Asked Questions

Does this course require any prior knowledge or experience?

Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

Can I take this course online (remote learning)?

You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).

How does attending “live online” work?

Students can attend this training remotely through screen sharing software (we use Zoom).
Participants can hear the instruction, ask questions, and even share their screen with the instructor.
For audio you can use your computer’s microphone/speakers or call a phone number that we’ll provide.
Classes are activity-based and taught by a live instructor, so we strongly encourage students who are local to the area to attend in person!
You will need your own computer and copy of any required software. If you don’t have the software, you can usually do a free trial or purchase your own license. If you need assistance, contact us at nyc@careercenters.com

What happens if I need to miss a session?

You have some options:

You can watch a recording of the session. We will provide any course materials.
If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information.
You can use your free retake to make up any missed class time.

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Schedule & Enrollment: Google Ads Bootcamp