This course includes

Project-based training from experts
Answers from real instructors
Retake for free within 1 year
Access to class recordings (30 days)
Verified digital certificate of completion

This course is self-paced. For live online or in-person instruction, take Digital Marketing Strategy & Web Fundamentals.

In this self-paced course, you’ll learn how to build a digital marketing strategy that attracts and converts your ideal audience. Through step-by-step lessons, you’ll identify your target customers, define your goals, and develop a clear value proposition that sets your business apart.

You’ll also explore practical website optimization techniques designed to boost engagement and sales. From crafting an impactful homepage to designing persuasive product pages, you’ll gain the skills to transform your website into a powerful marketing tool that drives measurable results.

Digital Marketing Certificate

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

100% Online. Start Anytime

24/7 access to our premium course videos and projects.
Industry experts are assigned as your course instructor. Message your instructor with any questions.
Participate in Career Centers online discussion forums — share ideas and receive additional support.
Hands-on quizzes and mini projects to test and reinforce concepts.

One-on-one training instructor with student in a classroom

Digital Marketing Strategy & Web Fundamentals (Self-Paced) Curriculum

What You'll Learn at a Glance

Key skills needed to increase website traffic, generate leads, and drive sales
How to develop a digital marketing strategy
Essential elements every website should have to increase conversions
How to turn leads into sales
How to analyze marketing performance to improve return on investment

Frequently Asked Questions

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

How long do I have access to the course materials?

What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Expert support with answers to your questions from real instructors throughout your learning journey
Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience
30-day access to class recordings to review material at your own pace
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

AI Marketing Bootcamp (Self-Paced)

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Digital Marketing Strategy & Web Fundamentals (Self-Paced)