This course includes

Live, project-based training from experts
Retake for free within 1 year
Access to class recordings (30 days)
Verified digital certificate of completion

Create a Successful Digital Marketing Strategy

Learn how to create a successful digital marketing strategy and implement it on your business website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jump-start or grow your digital marketing initiatives.

Identify Your Goals & Audience

Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and key performance indicators (KPIs) to measure the success of your marketing campaigns.

Optimize Your Website to Convert Leads

Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.

Digital Marketing Certificate

Schedule & Enrollment: Digital Marketing Strategy & Web Fundamentals

Call for pricing
Live Online
Free retake
Expert instructors
Small classes

Policies

Dates & times are listed in

Self-Paced More details

Start anytime Online only
Oct 21

Wednesday 10am–5pm
Jan 5 & 7

Tuesday & Thursday 6–9pm
Jan 28

Thursday 10am–5pm
May 5

Wednesday 10am–5pm
Jul 6 & 8

Tuesday & Thursday 6–9pm
Jul 28

Wednesday 10am–5pm

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

Interactive Training

Attend this course live online or as self-paced training. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.

Unlike other providers, these are not mass open-enrollment classes. At NYC Career Centers, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.

Live Online Remote, from anywhere

Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.

Live, interactive class
Experienced instructor teaching over Zoom
Remote setup assistance provided

More about live online training

Self-Paced Remote, from anywhere

Learn at your own pace with pre-recorded video lessons and hands-on exercises. Work through the material on your schedule with access to course content and resources.

Learn on your own with access to an instructor for questions
24/7 access to premium course videos
Hands-on exercises and projects

photo of instructor leading a class in person

student taking a class live online, seated on their living room floor, leaning against a couch

Free Retake & Class Recordings

Missed a session or need a refresher? We have you covered!

Free Retake

We offer a single free retake of the class within a year.

Class Recordings

You can also access recordings of each session in your student portal within one business day of the session’s end. Recordings are available for one month after the session.

See terms and conditions.

One-on-one training instructor with student in a classroom

Digital Marketing Strategy & Web Fundamentals Curriculum

What You'll Learn at a Glance

Key skills needed to increase website traffic, generate leads, and drive sales
How to develop a digital marketing strategy
Essential elements every website should have to increase conversions
How to turn leads into sales
How to analyze marketing performance to improve return on investment

Frequently Asked Questions

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

Can I take this course online (remote learning)?

Sorry, but this training is not available online.

What happens if I need to miss a session?

You have some options:

You can watch a recording of the session. We will provide any course materials.
If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information.
You can use your free retake to make up any missed class time.

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience
A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice
30-day access to class recordings to review material at your own pace
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

AI Marketing Bootcamp

Price: $6,995 | Hours: 300 Hours

Digital Marketing Strategy & Web Fundamentals