This course includes

Project-based training from experts
Answers from real instructors
Retake for free within 1 year
Access to class recordings (30 days)
Verified digital certificate of completion

This bootcamp is self-paced. For live online or in-person instruction, take Google Analytics Bootcamp.

This hands-on workshop provides an in-depth exploration of Google Analytics 4 (GA4) and its powerful capabilities for tracking and analyzing website performance. Learn how to set up your account, identify key metrics, and configure event tracking to gain meaningful insights into user behavior. You’ll also discover GA4’s innovative data model and reporting tools that help you make smarter, data-driven marketing decisions.

A Google Analytics account is not required, but participants with existing accounts are encouraged to have access during class. For a detailed overview of topics, please refer to the syllabus below.

Digital Marketing Certificate

Learn the Skills Guarantee™

Learn the concepts and skills covered in this course or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

100% Online. Start Anytime

24/7 access to our premium course videos and projects.
Industry experts are assigned as your course instructor. Message your instructor with any questions.
Participate in Career Centers online discussion forums — share ideas and receive additional support.
Hands-on quizzes and mini projects to test and reinforce concepts.

One-on-one training instructor with student in a classroom

Google Analytics Bootcamp (Self-Paced) Curriculum

What You'll Learn at a Glance

Understand the fundamentals of web analytics and the role of Google Analytics in the buyer’s journey
Set up and configure Google Analytics accounts, filters, goals, and ecommerce tracking
Navigate the GA4 dashboard and learn how to interpret audience, acquisition, behavior, and conversion reports
Build and interpret measurement plans to track KPIs that align with your business objectives
Create and customize dashboards, shortcuts, and shared reports to streamline data access
Implement UTM parameters to track marketing campaign performance across platforms
Learn retargeting strategies and build remarketing lists using Google Analytics data
Apply best practices for leveraging data insights to optimize marketing and user engagement

Frequently Asked Questions

Who is the target audience for this course?

Business owners and entrepreneurs looking to understand and improve their website performance with data
Marketers looking to learn how to effectively use Google Analytics to interpret and apply data to improve marketing, optimize a site, or understand customer behavior

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

How long do I have access to the course materials?

What is the cancellation and refund policy for this single course?

For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials.

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
Expert support with answers to your questions from real instructors throughout your learning journey
Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience
30-day access to class recordings to review material at your own pace
A certificate of completion to verify your accomplishment

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

We don’t currently offer discounts as we do our best to affordably prices our courses.

Take this course as part of a certificate program and save:

AI Marketing Bootcamp (Self-Paced)

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Google Analytics Bootcamp (Self-Paced)