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Google Ads (formerly Google AdWords) helps businesses rank at the top of search engine results, drive traffic to their website, and generate leads and sales (often within hours) through paid advertising campaigns. This one-day workshop will touch on all aspects of Google Ads. You'll be able to implement what you've learned immediately.
We'll help you create a successful Ads campaign. You'll learn the ins and outs of setting up and managing a campaign, generating leads and sales, tracking conversions, and maximizing results while staying within your budget.
Instructor Bio: Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally. She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating Website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.
This course is offered by our affiliate school, Noble Desktop.
View upcoming course dates and register at nobledesktop.com
As one of our smaller courses, tuition for this course is due in full before the start date. The best way to save on this course is to take it as part of a certificate program.
There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.
However, if you plan to take the course live online, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.
We don’t currently offer discounts as we do our best to affordably prices our courses.
Learn with real-world projects
Step-by-step instruction to boost retention
The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
Gain industry knowledge from professionals
Retake the course for free within one year
Attend this course in-person in NYC or Live Online via Zoom. Engage with expert instructors, ask questions, and get feedback on your exercises and projects. Switch between live-online and in-person as needed, even after the course has started.
Unlike other providers, these are not mass open-enrollment classes. At NYC Career Centers, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get face-to-face interaction with an instructor and other students when you learn at our NYC campus. Courses are hands-on with a computer and software provided.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
Missed a session or need a refresher? We have you covered!
We offer a free retake of the class within a year. You can also access recordings of each session in your student portal within 1 business day of the session-end (available for one month).
See terms and conditions for restrictions.
Students must be comfortable using a computer. No other prior knowledge is required.
This course does not qualify for payments plans or student financing. See our Payment Plan FAQ to find related programs that qualify.
You may attend this training virtually (online) at the scheduled time the course is offered (New York, Eastern Time).
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Learn basic strategies and techniques for generating organic web traffic, as well as advanced techniques and strategies that will help you surpass your competitors in search engine rankings.
SEO expert Nicole McCullum of Captivate Designs will reveal the secrets of search engine optimization in this one-day SEO workshop, through lessons and labs where you'll actually devise your own keyword strategy.