This program includes

Project-based training from experts
Additional elective course
Answers from real instructors
Retake for free within 1 year
Access to class recordings (30 days)
Verified digital certificate of completion
Licensed by NYS Department of Education

Special Limited Time Promotion: Receive our AI for the Workplace with Claude course for free when you register for this certificate program.

This course is self-paced. For live online or in-person instruction, take the Generative AI Certificate.

Discover how generative AI can support your work with this comprehensive self-paced program designed for non-programmers. Whether you want to strengthen marketing efforts, improve day-to-day efficiency, or create compelling content, this certificate teaches you how to integrate AI into a wide range of professional tasks.

AI to Improve Workplace Productivity: Learn how AI tools can automate routine tasks, support project management, and enhance communication. Work through practical examples that show how AI fits into everyday workflows and boosts productivity.
AI to Marketing Workflows: Explore how AI supports SEO, content creation, advertising, and analytics. Learn how to evaluate AI-driven results and build marketing strategies informed by data and performance insights.
Visuals and Video with AI: See how AI can streamline graphic design and video production. Learn to work with AI-powered tools such as Adobe Firefly and generative AI features to create images, edit video, and speed up creative workflows.
Data Insights with AI: Understand how AI enhances data analysis by automating data cleanup, generating visualizations, and supporting predictive analytics. Learn how to use AI platforms to identify trends, uncover patterns, and make better-informed business decisions.

Courses in this Certificate Program

This is the recommended order, but some courses may be taken in a different order.

Download Syllabus PDF

Unit 1 6 Hours

Intro to Generative AI with ChatGPT (Self-Paced)

Harness the creative power and efficiencies of AI with this hands-on workshop. Explore the cutting-edge world of artificial intelligence (AI) and learn how to generate text, ideas, images, and more with the innovative technology of ChatGPT.

Understand the fundamentals of generative AI, including its applications and potential impact across various industries
Learn how generative AI models like GPT and Stable Diffusion work at a conceptual level
Learn how to write prompts that generate useful responses
Gain hands-on experience with popular generative AI tools and platforms
Discover practical ways to integrate generative AI into creative workflows, problem-solving, and innovation
Analyze examples of generative AI in action and explore its ethical implications
Develop a foundational understanding to continue learning and working with generative AI technologies

Unit 2 6 Hours

ChatGPT Level 2 (Self-Paced)

Build on your foundational skills with advanced techniques to customize ChatGPT’s behavior, enhance its research abilities, and explore voice, image, and project-based tools. This hands-on course is ideal for users looking to work more efficiently and creatively with the latest features in ChatGPT.

Compare different ChatGPT models to understand their strengths, limitations, and ideal use cases
Use reasoning and research models effectively, including how to leverage deep research features and connected apps
Train ChatGPT to reflect your unique writing style or tone using targeted prompts and style adjustments
Customize ChatGPT with saved preferences and learn how to create and manage personalized instructions
Work with Projects and Custom GPTs to organize tasks, files, and workflows tailored to your specific goals
Explore ChatGPT’s voice and image generation capabilities, including hands-on practice using Sora for visual outputs

Unit 3 6 Hours

AI for Workplace Productivity (Self-Paced)

Learn how to work more efficiently and creatively with Microsoft Copilot, the AI assistant built into Microsoft 365. This course offers practical, hands-on instruction to help you confidently apply Copilot across everyday workplace tools and tasks.

Understand the basics of artificial intelligence and how large language models like Copilot generate responses
Learn to write clear, effective prompts and fine-tune Copilot’s output for different work scenarios
Use Copilot across Microsoft 365 apps, including Word, Excel, PowerPoint, Outlook, Teams, and OneDrive
Automate and improve common tasks such as drafting emails, summarizing meetings, analyzing data, and creating documents
Generate AI-based images and graphics while learning best practices and understanding the limits of generative AI
Compare Copilot with ChatGPT and GitHub Copilot to know when each tool is most effective
Explore emerging AI tools and mobile apps to extend your workflow beyond the desktop

Unit 4 18 Hours

AI for Marketing (Self-Paced)

Learn how to incorporate AI in your marketing strategy with this in-depth course. Explore how to use AI-driven tools to help your SEO, SEM, social media marketing, analytics tracking, paid advertising, and more.

Leverage AI-driven strategy in your marketing campaigns
Integrate AI into SEO, SEM, content, advertising, and analytics
Measure the real-world impact of your AI marketing efforts
Complete a capstone project to showcase your work

Unit 5 12 Hours

AI for Graphic Design (Self-Paced)

Explore how artificial intelligence is transforming graphic design with hands-on projects that integrate tools like Adobe Firefly, MidJourney, and ChatGPT. Learn to streamline creative workflows, enhance visual assets, and build cohesive brand packages using cutting-edge AI platforms.

Generate vector illustrations, photo edits, and layouts using AI tools in Illustrator, Photoshop, and InDesign
Create original visuals through prompt-based image generation with MidJourney, Leonardo AI, and DALL·E 3
Enhance and restore images with AI-powered sharpening, upscaling, and de-noising techniques
Use ChatGPT and Notion AI to develop creative briefs, brand names, and design directions
Build moodboards, style guides, and concept sets with free and paid AI design tools
Assemble a complete brand identity using multiple AI platforms in a simulated design workflow

Unit 6 12 Hours

AI for Video & Motion Graphics (Self-Paced)

Learn how to integrate generative AI into your video and motion graphics projects. This course covers AI-powered asset creation, workflow development, and the legal implications of AI-generated content.

Understand how generative AI tools work and how they apply to creative production
Use AI to support each stage of a motion design/video project: research, scripting, design, animation, audio, and delivery
Prompt effectively across different AI tools (text, image, audio, video) for usable results
Create AI-enhanced visual assets, scripts, voiceovers, and animatics
Generate and run basic JavaScript/ExtendScript code using ChatGPT to automate repetitive tasks in Adobe Creative Cloud apps
Deliver a short motion graphics or video piece enhanced by AI tools from start to finish

Unit 7 12 Hours

AI for Data Analytics (Self-Paced)

Explore the core skills and tools used in AI-driven data analytics through this self-paced course:

Get an introduction to widely used AI platforms such as IBM Watson, Google AI, Tableau, and Microsoft Azure AI
Learn how to automate data cleaning, including handling missing values, outliers, and inconsistent data using AI tools
Use AI to generate summary statistics, create visualizations, and uncover patterns within datasets
Build and evaluate predictive models by applying regression, classification, and clustering techniques with AI support
Explore practical uses of natural language processing for text analysis and AI-powered time series forecasting

Attend the AI for the Workplace with Claude course for free as part of this certificate.

Bonus

AI for the Workplace with Claude (Self-Paced)

Go from zero experience with Claude AI to a fully configured, personalized workflow you can use immediately at work by learning effective prompting, organizing Projects, building a context system with Claude Cowork, and connecting Claude to tools like Slack, Google Drive, Gmail, Excel, and PowerPoint.

Write structured prompts for writing, analysis, summarization, and research
Set up Projects, Artifacts, Styles, and Memory for a personalized workflow
Configure Claude Cowork with guardrails, permissions, and context files
Connect Claude to Slack, Google Drive, Gmail, Excel, and PowerPoint
Install role-specific Plugins and set up Scheduled Tasks
Build a complete Claude system for your job through a guided capstone

Learn the Skills Guarantee™

Learn the concepts and skills covered in this program or your tuition is on us. See details and terms & conditions.

Hands-on, personalized training

Learn with real-world projects

Several students, sitting at computers, looking at the front of the classroom

Cutting edge curriculum

Step-by-step instruction to boost retention

The Career Centers instructors are highly skilled communicators who really know their craft. They are wonderful about explaining and re-explaining when necessary and I never felt rushed or foolish for asking a question.
—Diane Speros

Learn from industry experts

Gain industry knowledge from professionals

Free retake

Retake the course for free within one year

100% Online. Start Anytime

24/7 access to our premium course videos and projects.
Industry experts are assigned as your course instructor. Message your instructor with any questions.
Participate in Career Centers online discussion forums — share ideas and receive additional support.
Hands-on quizzes and mini projects to test and reinforce concepts.
Earn a Certificate of Completion that demonstrates your expertise and supports your professional development.

One-on-one training instructor with student in a classroom

Generative AI Certificate (Self-Paced) Curriculum

What You'll Learn at a Glance

Use generative AI tools to automate routine tasks, enhance communication, and increase workplace efficiency
Apply AI to marketing activities such as content creation, SEO support, advertising, and performance analysis
Create and enhance graphics and video using AI-powered design and video tools
Analyze data more effectively by automating data cleanup, creating visualizations, and identifying trends
Use AI to support decision-making and generate meaningful business insights
Gain confidence in integrating AI into everyday professional workflows on your own schedule

Frequently Asked Questions

Is this course open to beginners?

Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required.

Do you offer payment plans or student financing for this course?

This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify.

How long do I have access to the course materials?

What is the cancellation and refund policy for this certificate?

What’s included with my tuition?

A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement
Expert instructors who are industry professionals and experienced educators that are driven to help you succeed
A comprehensive program with 8 in-depth course modules designed to build your skills progressively
Flexibility to customize your learning with an additional elective course
Expert support with answers to your questions from real instructors throughout your learning journey
Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience
30-day access to class recordings to review material at your own pace
A certificate of completion to verify your accomplishment
Training from an institution licensed by the NYS Department of Education
Attend the AI for the Workplace with Claude course for free as part of this certificate.

Are there any additional fees or expenses?

There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us.

However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost.

Do you offer any discounts for this course?

This program is a discounted package of classes that is 15–25% off the individual class prices, so additional discounts do not apply.

Generative AI Certificate (Self-Paced)