AI for Marketing (Self-Paced)

Self-paced online training with expert support

Discover how to integrate AI into your digital marketing strategy with this comprehensive course. Learn to apply AI-powered tools to optimize SEO and SEM, refine social media campaigns, analyze performance data, and improve the effectiveness of paid advertising.

$975 18 clock hours Live Support Start anytime

This course includes

  • 18 hours of project-based training from experts
  • Answers from real instructors
  • Retake for free within 1 year
  • Access to class recordings (30 days)
  • Verified digital certificate of completion

This course is self-paced. For live online or in-person instruction, take AI for Marketing.

Explore the transformative impact of AI on modern marketing in this comprehensive course. Begin by building a foundational understanding of AI, machine learning, and deep learning, and examine how these technologies shape today’s marketing landscape.

Discover practical applications of AI in areas such as content creation, advertising, social media, email marketing, SEO, and SEM. Gain hands-on experience with leading AI platforms, including ChatGPT, IBM Watson, Salesforce Einstein, and Google tools, while learning to evaluate performance using key metrics and ROI analysis. Through real-world case studies and a final capstone project, you’ll apply your knowledge to design an AI-driven marketing strategy that addresses genuine marketing challenges.

Read more

This course has a prerequisite

Students should have a basic understanding of marketing, including traditional marketing terms and techniques, SEO, social media marketing, and analytics.

Sunlit data science classroom
One-on-one training instructor with student in a classroom
Instructor teaching PowerPoint
Excel class in session
Yelp Facebook LinkedIn YouTube Twitter Instagram