NYC Career Centers Blog | Tutorials, Resources, Tips & Tricks

SEO Classes Near Me

Best In-Person & Virtual Courses

Search Engine Optimization (SEO) can improve website visibility and ranking on search engine results pages. Various career paths require SEO skills, including job roles such as SEO Specialist, Digital Marketing Manager, Content Strategist, and SEO Copywriter. According to Ahrefs, 68% of online experiences begin with a search engine, demonstrating how important SEO is in internet usage. Developing proficiency in SEO is crucial as it not only boosts the chances of reaching potential consumers by enhancing online visibility but also provides insight into customer behavior and market trends.

Top In-Person & Virtual SEO Classes

SEO Courses at Noble Desktop

Located in New York City, the design and coding school Noble Desktop was founded in 1990. With certificate programs and courses in graphic design, UX, web design and development, motion graphics, data science, and digital marketing, Noble Desktop guides participants through learning the necessary skills to jump-start their careers. Certificate programs include career-support services and portfolio reviews. Classes are available in person or through live online instruction.

SEO Bootcamp

  • Price: $650
  • Duration: 12 hours
  • Locations: NYC, Live Online

The SEO Bootcamp at Noble Desktop is a comprehensive course covering strategies to improve website rankings on search engine results. Students will delve into understanding keyword strategies, deciphering analytics, learning to identify technical SEO issues, and employing on-page and off-page optimization to maximize website visibility.

SEO Courses at Brainstation

BrainStation is a cutting-edge, global tech school renowned for its immersive and comprehensive programs. Students at BrainStation can gain powerhouse knowledge in fields such as data science, digital marketing, product management, and web development, with curricula designed to cultivate critical 21st-century digital skills.

Search Engine Marketing Certificate

  • Price: $3,250
  • Duration: 30 hours
  • Locations: Several (see school website)

The Search Engine Marketing Certificate at Brainstation provides learners with a comprehensive understanding of leveraging Google Analytics, SEO, and paid advertising strategies. Students will gain actionable skills in creating, managing, and optimizing campaigns for increased visibility and engagement on search engines.

SEO Courses at Certstaffix Training

Certstaffix Training is a leading computer and IT training course provider that allows students to augment their knowledge and skills in various technological areas. Their extensive range of subjects includes offerings such as Python, SQL, Excel, and Adobe Creative Cloud, and courses are delivered by expert instructors in a live, interactive online environment, giving students a hands-on learning experience.

Search Engine Optimization (SEO)

  • Price: $890
  • Duration: 2 days
  • Locations: Several (see school website)

The Search Engine Optimization (SEO) course at Certstaffix Training offers students specialized training to master the art of increasing a website's visibility on search engines. The hands-on course covers essential SEO practices such as keyword usage, link building, and search engine-friendly design and teaches students to use analytic tools to measure and analyze website traffic.

SEO Courses at Tampa SEO Training Academy

Tampa SEO Training Academy offers comprehensive and hands-on training in search engine optimization techniques. Students can expect to learn various skills to improve website visibility and earn higher rankings on SERPs, including keyword research, on-page optimization, link building, and SEO-friendly content creation.

5 Day SEO Mastery Class

  • Price: $2,497
  • Duration: 5 days
  • Locations: Tampa, Live Online

The 5 Day SEO Mastery Class at Tampa SEO Training Academy educates students on enhancing their website visibility by honing skills on Search Engine Optimization (SEO). Students will gain comprehensive knowledge about linking strategies, WordPress optimization, SEO keyword research, Google Analytics, and website design enhancement, with a hands-on approach that ensures the practical application of learned skills.

2 Day SEO Essentials Class

  • Price: $1,097
  • Duration: 2 days
  • Locations: Tampa, Live Online

The 2 Day SEO Essentials Class at Tampa SEO Training Academy equips students with the foundational SEO knowledge needed to help their websites rise in search engine rankings. The curriculum focuses on keyword research techniques, on-page and off-page optimization, SEO tools, link-building strategies and also provides insight into search engine algorithms, penalties, and ranking factors.

3 Day SEO Advanced Techniques Class

  • Price: $1,497
  • Duration: 3 days
  • Locations: Tampa, Live Online

The 3 Day SEO Advanced Techniques Class at Tampa SEO Training Academy offers students the opportunity to delve into more complex SEO strategies, such as website structure audits, keyword level analysis, and competitor insight mining. Attendees will also learn how to successfully utilize social media for SEO, leverage content marketing, and effectively conduct backlinking, encompassing both theory and hands-on training.

SEO Courses at Bauer College of Business

Bauer College of Business, located at the University of Houston, offers an enriching learning experience that covers a broad spectrum of business fields. Students at Bauer have the opportunity to delve into areas such as finance, accounting, marketing, entrepreneurship, and supply chain management, all while being mired in real-world business challenges and solutions.

Search Engine Optimization

  • Price: $1,420
  • Duration: 8 hours
  • Locations: Several (see school website)

The Search Engine Optimization course at the Bauer College of Business, University of Houston, equips students with essential digital marketing techniques and strategies primarily focused on improving web search rankings. The interactive learning environment encourages understanding key SEO factors, on-page and off-page optimization, link building, local SEO, mobile optimization, and the utilization of analytics to track success and monitor progress.

SEO Courses at Digital Workshop Center

At the Digital Workshop Center, students can immerse themselves in a comprehensive curriculum covering a range of topics, from web development and digital marketing to graphic design and software training. The Center provides an engaging, professional educational environment, where students are empowered to apply critical, creative, and strategic skills to drive their careers forward.

SEO Beginners Class

  • Price: $279
  • Duration: 6 hours
  • Locations: Live Online

In the SEO Beginners Class at Digital Workshop Center, participants build an understanding of the fundamental principles of SEO. Students study various aspects such as keyword research, onsite optimization, link building, and analysis methods for improving the visibility and rankings of a website on search engines.

SEO Courses at headTrix, Inc.

HeadTrix, Inc. is a recognized training institution specializing in software training in Adobe applications such as Photoshop, Illustrator, InDesign, Dreamweaver, After Effects, Premier Pro, and more. Strategically designed for creatives of all levels, the coursework at headTrix, Inc. can enable students to learn anything from creating stunning graphics and building new websites to developing eye-catching digital marketing materials and crafting exceptional video content.

Search Engine Optimization Level 1

  • Price: $325
  • Duration: 1 day
  • Locations: Several (see school website)

At headTrix, Inc.'s Search Engine Optimization Level 1 course, students can expect to delve into the fundamentals of SEO - from understanding how search engines work to crafting an effective keyword strategy. The hands-on training ensures they learn to analyze their website's performance, optimize it for higher rankings, and create compelling content that attracts, retains, and converts their online audience.

SEO Courses at Think BIG. Learn Smart

Think BIG. Learn Smart, an education and training firm, focuses on advancing students' skills in business, graphics design, and web development. The school offers onsite and virtual classrooms where students can cultivate comprehensive knowledge and technical competencies to help them excel in their chosen professions.

SEO Copywriting

  • Price: $795
  • Duration: 2 days
  • Locations: Several (see school website)

The SEO Copywriting course at Think BIG. Learn Smart equips students with the necessary skills to create effective SEO content that drives website traffic and improves search engine rankings. Through interactive and practical courses, students will learn about SEO principles, keyword research strategies, compelling content creation, and how to tailor their copywriting to achieve maximum online visibility.

SEO Courses at Sydney Community College

Sydney Community College is a premier institute for adult education, offering a comprehensive range of short courses in Arts, Humanities, and Sciences. It provides a vibrant learning community where individuals can enhance their knowledge and skills, from languages, visual arts, and creative writing to finance, business courses, and health and fitness programs.

SEO and Google Analytics Introduction Course for Beginners

  • Price: $246
  • Duration: 6 hours
  • Locations: Several (see school website)

The SEO and Google Analytics Introduction Course for Beginners at Sydney Community College equips novices with the skills to increase website visibility and analyze website traffic data. Through this course, students will learn how to optimize web page content to improve search engine ranking, effectively use keywords, dissect Google Analytics reports to garner critical insights about visitor behavior and use these findings to enhance website performance.

SEO Courses at Dynamic Web Training

Dynamic Web Training offers a comprehensive curriculum for students seeking to enhance their technology and software applications knowledge. Through an array of courses covering areas such as Microsoft Office, Web and Graphic Design, Marketing, and Google Analytics, students can expand their skills for personal development or career advancement, receiving hands-on training from professionals in the industry.

SEO Essentials

  • Price: $495
  • Duration: 1 day
  • Locations: Several (see school website)

SEO Essentials at Dynamic Web Training provides students with a comprehensive understanding of factors influencing search ranking and offers practical experience in keyword research, creating search-friendly content, and web analysis. In addition to learning about diverse optimization strategies, students will gain insights into improving site visibility and conversion rates and managing effective SEO campaigns.

SEO Advanced

  • Price: $495
  • Duration: 1 day
  • Locations: Several (see school website)

Students looking for a more profound knowledge of SEO principles focusing on advanced SEO techniques and strategies will find it in the SEO Advanced course at Dynamic Web Training. From designing and implementing an effective SEO campaign and using Google Search Console and Google Analytics to enhancing link building and website visibility, participants will come away with more advanced SEO techniques. 

SEO Courses at University of Sydney Centre for Continuing Education

The University of Sydney Centre for Continuing Education offers many learning opportunities for anyone looking to build their skills or widen their knowledge. With an exceptional range of courses from languages, arts, business, lifestyle, and more, students can delve into new interests, upgrade their professional skills or even kick-start a new career path.

Web Writing with SEO

  • Price: $325
  • Duration: 8 hours
  • Locations: Several (see school website)

The Web Writing course with SEO at the University of Sydney Centre for Continuing Education provides students with the skills necessary to write effectively for both online environments and search engines. The course content emphasizes crafting error-free, engaging digital content while appropriately using SEO strategies for the visibility of the content in search engines.

SEO Courses at London Marketing Academy

London Marketing Academy, a distinguished educational institution, provides robust courses that equip students with a comprehensive understanding of contemporary marketing principles. Offering a blend of theory and practical skills, it enables students to delve into digital marketing, social media, SEO, and Google AdWords, helping them build a solid foundation for a successful career in digital marketing.

SEO

  • Price: $700
  • Duration: 8 hours
  • Locations: Several (see school website)

At the London Marketing Academy, the SEO course offers intensive, hands-on training that explores the multiple facets of Search Engine Optimization to meet the ever-evolving demands of the market. Students will grasp key concepts, including SEO techniques, keyword research and planning, link building, and monitoring and managing SEO performance to optimize websites effectively and achieve better online visibility.

SEO Courses at The Knowledge Academy

The Knowledge Academy is a comprehensive educational platform offering diverse professional and technical skills. Known for their versatility, they offer a variety of courses ranging from project management and IT service management to cyber security and data protection, aiming to develop well-rounded individuals ready to meet the demands of the evolving job market.

SEO Masterclass

  • Price: $1,135
  • Duration: 1 day
  • Locations: Several (see school website)

In The Knowledge Academy's SEO Masterclass, students learn the essential techniques, strategies, and tools to maximize a website's visibility in search engines. From keyword research to competitive analysis, participants will learn modern SEO tactics and leave equipped to improve a website's ranking, drive more traffic, and ultimately increase online revenue.

SEO Courses at FutureCompany

FutureCompany is a dynamic and innovative platform where students can hone their technology, programming, and critical thinking skills. Offering a comprehensive range of courses from coding basics to advanced data science, FutureCompany helps students stay ahead of the tech curve while nurturing the problem-solving skills and creativity that are integral to the technological, digital world of tomorrow.

SEO Search Engine Optimization

  • Price: $366
  • Duration: 1 day
  • Locations: Aarhus, Copenhagen

FutureCompany's SEO Search Engine Optimization course provides an in-depth understanding of how to boost a website's visibility on search engines, equipping students with essential SEO strategies, including keyword usage, link building, and understanding Google algorithms. The course also delves into how to perform website audits and analytics to identify potential improvements, ensuring students can effectively optimize their websites and maintain a high-ranking SERP.

SEO Courses at Ellipse Formation

Ellipse Formation offers comprehensive courses on professional development, office products, video editing, and software training. 

SEO

  • Price: $382
  • Duration: 2 days
  • Locations: Several (see school website)

The SEO course at Ellipse Formation educates students about the fundamental strategies and tools to improve a website's visibility on popular search engines. Students will study this vital digital marketing strategy, from understanding relevant Google algorithms to mastering keyword research, link-building, organic referencing, and analyzing SEO performance.

SEO Courses at Ziggourat Formation

Founded in 1997, Ziggourat Formation is a professional training and coaching center in Paris. The school offers design, digital marketing, professional development, and automation classes.

Optimize the Natural Referencing of Your Site - SEO

  • Price: $1,474
  • Duration: 2 days
  • Locations: Several (see school website)

At Ziggourat Formation's course on optimizing natural referencing, participants can expect to delve extensively into the intricate world of Search Engine Optimization (SEO). They will learn how to enhance their website's visibility on search engines by establishing an SEO diagnostic, understanding Google's algorithm, and learning the technical prerequisites for successful SEO.

The Golden Rules of SEO on the Internet - Become Google Friendly - SEM

  • Price: $2,293
  • Duration: 3 days
  • Locations: Several (see school website)

The Golden Rules of SEO on the Internet - Become Google Friendly course, provided by Ziggourat Formation, offers an insightful exploration of SEO strategies and Google's algorithms to optimize website visibility. Participants will gain a deep understanding of web referencing techniques, learn how to make their websites more Google-friendly, and will become proficient in using tools like Google Ads and Google Analytics.

SEO Courses at B.itmap Akademie

B.itmap Akademie, situated in Berlin, offers students a multifaceted learning experience dedicated to digital media. Students gain an in-depth understanding of design, computer science, and media theory necessary for thriving in digital industries while fostering creativity, encouraging practical implementation, and enhancing critical thinking.

Search engine optimization (SEO): technical basics

  • Price: $654
  • Duration: 1 day
  • Locations: Several (see school website)

The Search Engine Optimization (SEO): technical basics course at B.itmap Akademie provides comprehensive training on optimizing website accessibility, indexing, and relevance for search engines. Students delve into the specifics of design and technical requirements, keyword optimization, and performance analysis to increase organic traffic, contribute to a positive user experience, and enhance online visibility.

Prepare and optimize landing pages

  • Price: $808
  • Duration: 2 days
  • Locations: Cologne

The Prepare and Optimize Landing Pages course at Bitmap Akademie provides in-depth insights into creating, testing, and optimizing successful landing pages. Students will learn to understand their target audience better, analyze visitor behavior, create persuasive content, and conduct A/B testing to enhance user experience and conversion rates.

SEO Courses at cmt Computer- & Management Training

CMT Computer- & Management Training is a premier institution renowned for offering comprehensive computer and management training programs. Enrollees can choose courses to enhance technical proficiency in computer operations, digital systems, and managerial skills.

Search engine optimization (SEO) introduction

  • Price: $1081
  • Duration: 2 days
  • Locations: Several (see school website)

The Search Engine Optimization (SEO) Introduction course at CMT Computer & Management Training leads students through the basics of optimizing websites for search engines. It provides comprehensive insights into how search engines function, effective keyword research and utilization, link-building strategies, and essential tactics for improving a website's visibility and rank.

Search engine optimization (SEO) advanced course

  • Price: $960
  • Duration: 2 days
  • Locations: Several (see school website)

The Advanced SEO course at CMT Computer & Management Training offers a deep dive into advanced strategies and techniques to improve website visibility on search engines. Students learn to conduct analytic audits, enhance on-page and off-page performance, exploit Google ranking factors, optimize mobile SEO, and employ dynamic, international, and social media SEO strategies.

SEO Courses at Incas Training

Incas Training offers insightful, practical courses to empower students with valuable skills suited to the present digital age. With diverse courses covering everything from computer engineering to software development, students can expect a comprehensive learning experience that balances theoretical knowledge and hands-on practice, equipping them for the demands of chaotic professional fields.

Google SEO Training

  • Price: $1,506
  • Duration: 2 days
  • Locations: Rhine-Ruhr, Live Online

The Google SEO Training course at Incas Training equips participants with an in-depth understanding of the key components and techniques of Search Engine Optimization. Through this course, students will learn the strategies for successful SEO implementation, including keyword research, on-page and off-page optimization, and web analysis tools, enabling them to increase visibility and improve the rank of their websites on search engines.

SEO Courses at PC Academy

PC Academy is an esteemed educational institution dedicated to teaching computer technology and its various intricacies. Students can delve into multiple IT-related subjects, including programming, software and app development, system administration, and cybersecurity, gaining in-depth knowledge and practical skills in a supportive and well-equipped learning environment.

SEO Course/Workshop

  • Price: $163
  • Duration: 8 hours
  • Locations: Rome

At PC Academy's SEO Course/Workshop, students gain comprehensive knowledge about search engine optimization strategies essential to online success. With a specific focus on understanding Google's algorithm, keyword research, link building, and SEO-oriented content creation, learners are equipped with hands-on, practical skills to boost a website's visibility on search engines.

SEO Courses at FLAG

FLAG, also known as Foreign Language Academies of Glendale, offers a unique opportunity for students to immerse themselves in a second language, opening their minds to different cultures while giving them an edge in their future careers. Apart from gaining proficiency in a second language like Spanish, French, German, Italian, or Armenian, students also receive a comprehensive and rigorous academic program that enables them to excel academically, culturally, and linguistically in an increasingly global society.

Search Engine Optimization (SEO)

  • Price: $687
  • Duration: 15 hours
  • Locations: Several (see school website)

At FLAG's Search Engine Optimization (SEO) course, students will study SEO strategies to improve website visibility on major search engines. The curriculum, packed with theoretical and practical lessons, delves into various SEO topics, including keyword research, on-page optimization, link building, SEO analysis, and local search optimizations.

SEO Courses at Digicomp Academy

Digicomp Academy is a leading institution offering in-depth digital technology and IT training. Students can enrich their knowledge and upskill at Digicomp Academy through diverse courses in cyber security, software development, data analysis, and many more, leveraging practical learning in cutting-edge technologies and industry trends.

SEO Advanced

  • Price: $968
  • Duration: 1 day
  • Locations: Basel, Bern, Zurich, Live Online

SEO Advanced is an intensive, hands-on course at Digicomp Academy designed for digital marketers seeking to enhance their Search Engine Optimization knowledge and skills. Students will delve deep into technical SEO, learn to analyze a website's on- and off-page factors, master SEO tools, and develop the ability to devise and implement comprehensive SEO strategies that drive online visibility and conversion.

Professional text and keyword optimization for search engines

  • Price: $854
  • Duration: 1 day
  • Locations: Several (see school website)

The TXTKEY course at Digicomp Academy equips learners with practical tools to optimize online texts and identify the most effective SEO keywords. The course delves deeply into mastering SEO strategies by providing hands-on training on keyword research, metadata creation, audience targeting, and content creation tailored for improved digital visibility.

SEO Optimization: Analysis, Tools and Methods for Top 10 Rankings

  • Price: $968
  • Duration: 1 day
  • Locations: Several (see school website)

The SEOTOP course at Digicomp Academy offers a comprehensive understanding of organic SEO Optimization, focused on achieving top 10 rankings. Topics include the technical aspects of SEO, performing site analysis with the help of often free tools, familiarizing themselves with the latest SEO methods, and learning to implement their strategies effectively to improve website visibility.

SEO Introduction

  • Price: $854
  • Duration: 1 day
  • Locations: Several (see school website)

The SEO Introduction course at Digicomp Academy introduces participants to the principles of SEO. Students will learn to optimize websites for better visibility, gain insight into how search engines rank web pages, build and analyze keyword strategies, and understand the SEO's impact on content marketing and website structure.

SEO Courses at Media Training

Media Training offers an enriching avenue for students to learn and refine their skills in various multimedia platforms like broadcasting, journalism, and digital communication. This interactive training emphasizes storytelling, ethical media practices, and technical skills, equipping students with comprehensive knowledge to successfully navigate the fast-paced media world.

Copywriting For SEO

  • Price: $481
  • Duration: 1 day
  • Locations: Several (see school website)

The Copywriting for SEO course at Media Training provides students with specialized skills in creating compelling, highly optimized content for websites. They will learn essential techniques for keyword research, structuring content for SEO, and optimizing headlines and meta-descriptions to improve search engine rankings and user engagement.

SEO Adv

  • Price: $481
  • Duration: 1 day
  • Locations: Several (see school website)

The SEO Advanced course at Media Training offers a comprehensive curriculum that provides students with in-depth knowledge and understanding of advanced SEO principles, techniques, and best practices to improve search engine ranking positions. Participants will learn through real-world examples how to conduct SEO audits, understand the concept of local SEO, create effective keyword strategies, utilize structured data and rich snippets, and handle penalties and algorithm updates, equipping them with the tools needed to enhance web presence and visibility.

SEO Intro

  • Price: $481
  • Duration: 1 day
  • Locations: Several (see school website)

The SEO Introduction course at Media Training provides a comprehensive understanding of how search engines rank websites, equipping students with important skills to boost online traffic and visibility. The course covers vital topics, including keyword research, link-building strategies, SEO-friendly content creation, and SEO performance analysis. It prepares students to create effective SEO action plans for their business or personal websites.

SEO Courses at Transmedia

Transmedia offers an engaging environment where students can delve into the expansive world of multimedia storytelling across different platforms such as film, television, video games, and digital media. It sets the stage for them to cultivate versatile skills, including narrative design, character development, audience engagement, and the application of technologies, ultimately preparing them for a dynamic career in the ever-evolving media landscape.

Introduction to Search Engine Optimisation (SEO)

  • Price: $374
  • Duration: 1 day
  • Locations: Several (see school website)

The Introduction to Search Engine Optimisation (SEO) course at Transmedia gives students a comprehensive understanding of improving their website's search engine rankings. The class will include instruction on conducting keyword research, optimizing on-page elements, and implementing off-page SEO strategies to drive organic website traffic through a combination of theory and practical exercises.

SEO Courses at The Web Design Academy

The Web Design Academy is a repository of knowledge for aspiring web designers, offering an extensive range of courses to arm students with a solid foundation in various web design principles and techniques. From mastering the fundamentals of HTML and CSS to exploring advanced aspects of UX design and web development, students can gain an in-depth understanding of these disciplines, equipping them to create compelling, user-friendly websites.

SEO Essentials

  • Price: $571
  • Duration: 1 day
  • Locations: Several (see school website)

The SEO Essentials course at The Web Design Academy provides beginners with the fundamental principles and techniques of Search Engine Optimization. Students will use these techniques to research keywords, optimize their website for search engines, and create compelling content strategies to improve organic search rankings and increase website traffic.

SEO Fundamentals

  • Price: $1079
  • Duration: 2 days
  • Locations: Several (see school website)

The SEO Fundamentals course at The Web Design Academy provides a comprehensive understanding of search engine optimization techniques. Through hands-on exercises and real-life examples, students will learn how to optimize websites, conduct keyword research, analyze website performance, and implement effective SEO strategies.

SEO Content Copywriting Course

  • Price: $571
  • Duration: 1 day
  • Locations: Several (see school website)

The SEO Content Copywriting Course at The Web Design Academy is a comprehensive course that teaches students how to create compelling and optimized content for websites. The class will cover choosing the best keywords, writing effective meta descriptions, and using persuasive language to engage readers and improve SEO.

Markup & Metadata

  • Price: $571
  • Duration: 1 day
  • Locations: Several (see school website)

The Markup & Metadata course at The Web Design Academy teaches students how to properly structure and organize their website content using markup and metadata. Through hands-on learning, students will understand HTML markup, structured data, and metadata tags, enabling them to improve website visibility and search engine ranking.

SEO Courses at City Lit

City Lit, based in London, is an adult education institution offering over 5,000 unique classes taught year-round, in-person and online. Catering to many interests and abilities, the establishment provides learning opportunities in performing arts, languages, visual arts, music, history, digital media, and more.

Search engine optimisation (SEO)

  • Price: $290
  • Duration: 5 sessions
  • Locations: Several (see school website)

City Lit's Search Engine Optimisation (SEO) course gives students a detailed introduction to online marketing strategies and techniques. Students will learn how to improve website visibility and rankings on search engine results pages, focusing on keyword research, link building, on-page optimization, and analytics.

Key Information about Learning SEO

Search Engine Optimization (SEO) helps Digital Marketers and small business owners get the attention of potential customers by placing a website higher on the search engine ranking page and driving traffic to the website. People who learn how SEO works and know how to use tools like Google Analytics, Google Search Console, SEMRush, and Moz often get jobs as SEO Specialists. 

To land a job as an SEO Specialist, students will need to learn skills such as keyword research, on-page SEO, link-building, technical SEO implementation, and tracking SEO success through analytics. Beginners can learn SEO by signing up for training classes. The timeline for learning SEO depends upon prior understanding, time available for study, and aptitude for learning complex systems. A basic knowledge of how websites work, familiarity with HTML, and a rudimentary understanding of online marketing are all helpful prerequisites when embarking on learning SEO. 

Career Paths & Job Outlook for SEO

Demand for SEO Specialists is strong and expected to continue to grow. Employment website Zippia.com predicts an 8% growth rate between 2021 and 2031, while the US Bureau of Labor Statistics projects 10% growth during the same time. Entry-level SEO specialists can expect to earn between $40,000 and $67,000 per year, according to recent data on Glassdoor.com. For more experienced SEO managers, the annual salary can range between $47,000 and $80,000. 

In practice, SEO is pivotal to diverse roles such as Content Creators, working to increase website visibility, Marketing Managers aiming to boost product sales, and Web Developers designing user-friendly and search-optimized websites.

What Can You Do With SEO?

SEO helps websites rank higher on search engines and drives website traffic in three different ways. First, technical SEO includes website audits to look at site structure, schema, and URL. Auditors make sure the site is organized and easy to navigate. An optimized website loads quickly, is mobile friendly, has a well-laid out XML sitemap, and works by voice commands.

The next type of SEo is on-page SEO. This involves adding high quality content to the website. It must be attractive and useful to visitors, trustworthy and have useful images, tags, and internal links.

Finally, off-page SEO relies on backlinks and social media. This means getting a reputable and trust-worthy website to link to a company’s website. The more backlinks, the higher a website will rank, and having a strong social media presence also improves SEO. Tools like Google Analytics are useful for tracking SEO and conversion rates.

Top SEO Tools For Beginners

  1. Google Analytics: A free and premium web analytics service offered by Google. GA analyzes the visitors on your websites in detail, providing insights you can use to guide your strategy decisions.
  2. Google Search Console: Another free tool from Google, Search Console will let webmasters check indexing status and optimize visibility of their websites. It helps you monitor your website's presence in Google Search results.
  3. SEMRush: This marketing SEO tool is very useful for SEO analysis and keyword research. It's a comprehensive solution for website traffic analysis, SEO, PPC, keyword research, and content marketing.
  4. Moz: Moz offers tools that help you improve your search engine ranking. Its features include website auditing, SEO keyword research, and link building.
  5. Ahrefs: One of the most popular tools in the SEO world. Get a collection of tools for keyword research, rank tracking, competitor analysis, and backlink auditing.
  6. Yoast SEO: A popular and effective tool for WordPress users, helping to improve SEO with features like meta tags, sitemap generation and content analysis.
  7. Screaming Frog: The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues.
  8. BuzzSumo: This tool is great for content marketing and SEO campaigns. It allows you to find the most shared content and trending influencers in your field.
  9. Google Keyword Planner: A free Google Ads tool for new or experienced advertisers to search for keywords and see how they might perform.
  10. SERanking: It helps to monitor your web ranking, conduct comprehensive SEO website audits, analyze your competitors' SEO strategies, do keyword research, measure social media performance, and much more.

SEO Comparison to Other Tools & Fields

Search Engine Optimization (SEO) intertwines with numerous subjects, programming languages, and fields. For instance, marketing and content creation are critical areas related to SEO, as it involves understanding how search engine algorithms prioritize websites with high-quality content and effective marketing strategies. 

Additionally, SEO specialists often use programming languages such as JavaScript, HTML, and CSS to enhance website architecture and design, thus improving search engine rankings even further. While these languages cater directly to the behind-the-scenes technical aspect of a website, marketing and content creation focus more on user engagement, both aspects are integral to a successful SEO strategy.

SEO Advantages

SEO offers unique advantages such as cost-effectiveness by improving organic traffic instead of paid advertising, enduring online visibility and global reach without geographical limitations. Unlike traditional advertising channels, SEO allows 24/7 promotion and is not dependent on a specific time or place. Moreover, it provides quantifiable results and data-driven insights which can be used to tweak marketing strategies.

Learn more in these courses

  • SEO Training
Back to Blog
Yelp Facebook LinkedIn YouTube Twitter Instagram