Articles by: Career Centers

Companies use digital marketing to promote products and services through internet channels such as search engines, websites, social media platforms, emails, and mobile apps. It offers various career paths, including Digital Marketing Manager, Content Strategist, SEO Specialist, Data Analyst, and Social Media Marketing Specialist. According to Global Industry Analysts, global digital marketing income will reach $786 billion by 2026, indicating its tremendous growth and widespread use. Considering the growth of online shopping and businesses' increasing reliance on digital platforms to reach consumers, the value of learning digital marketing is more and more apparent.

WordPress is a foremost open-source content management system that facilitates the creation and management of websites. Various professional occupations such as Web Developers, Content Editors, Digital Marketers, and SEO Analysts extensively use WordPress due to its functionality and versatility. It’s estimated that 40% of all websites are built with WordPress, proving its popularity. Learning WordPress offers several advantages, allowing you to build sites with an array of customizable features and plugins, with minimal coding knowledge required, thus opening a gateway to lucrative web-related careers.

Figma is a cloud-based design tool primarily used for interface design, allowing multiple users to collaborate in real time. It is a prominent tool utilized by job roles such as UX/UI Designers, Graphic Designers, and Product Designers in the tech and digital marketing industries. Due to its superior collaborative features, over 5 million people across teams of every size – from startups to Fortune 500s – use Figma to collaborate. Mastering Figma can offer prospective designers and other creative professionals a competitive edge in the job market, as its high demand reflects the industry's shift towards more collaborative and efficient design processes.

User Experience (UX) Design is a multifaceted discipline that involves making products, services, or concepts user-friendly, accessible, and enjoyable by focusing on the overall experience a user has with the product. The spectrum of UX Design careers is broad, encompassing a range of roles such as UX Researcher, UX Designer, Information Architect, and Product Manager. The study of UX Design offers many advantages for individuals because it increases marketability in the job market, allows for the creation of more engaging and effective products, and promotes a user-centered approach that is highly sought-after in today's design and technology industries

Visual Basic for Applications or VBA is a unique programming language developed by Microsoft to help automate various processes and tasks in their Microsoft Office Suite. It’s an event-driven language, meaning that it focuses heavily on simple concepts that make it easier to master. VBA gets very high ranks for ease of use, installation, and affordability, and learning it may be a useful way of boosting your career in various ways. Thankfully, there are many classes throughout the nation that can help you practice VBA and become more effective with it.

Microsoft PowerPoint is the golden standard in slideshow creation and presentation that accounts for 95% of all presentation software sales. These days, it’s commonly used by marketing teams to create meaningful presentations about their advertising campaigns, business managers training their employees to perform various job-related tasks, and school teachers presenting educational information to their students. If you’re interested in mastering this program beyond its basic operations, there are many fantastic PowerPoint classes that will teach you more complex and in-depth slideshow-creation techniques.

Microsoft Office is a software suite that includes useful programs like Word, Excel, PowerPoint, and Outlook. Office helps professionals across many career paths better perform their job duties, including people like general office workers, administrators, data managers, financial experts, teachers, and other office-based fields. Importantly, including these skills on your resume can improve your job chances but only if you understand these software programs at a high level. Thankfully, you can take in-person or virtual Microsoft Office courses that can help you better understand this career field and become a better and more proficient employee.

UI Design, which is short for User Interface Design, is a multidisciplinary field primarily concerned with designing the visual and interactive parts of a product. It is utilized in various career paths such as that of a UI Designer, UI Developer, UX/UI Designer, Game Interface Designer, and even roles in digital marketing requiring a strong understanding of user interfaces. Developing skills in UI Design is crucial as it not only increases employability in the growing tech industry, but also allows one to effectively create user-centered designs, which is key to enhancing user experience and satisfaction.

Coding, often called programming, is the process of creating computer software, apps, websites, and any other tasks that require scripting language. It opens up numerous career options like Software Developers, Data Scientists, Web Developers, Systems Analysts, and IT Project Managers, to name a few. A study by the Bureau of Labor Statistics reveals that jobs in coding will grow 21% from 2018 to 2028, which is significantly faster than average for all occupations. Learning coding offers an individual solid job security and cultivates critical thinking, creativity, and problem-solving skills, which are indispensable in the modern work environment.

Back end web development refers to server-side development, which involves managing and controlling the server, application, and database that powers the front end of a website. Creer paths that employ back end web development pros include roles such as Software Engineers, Web Developers, Database Administrators, and System Architects.

The US Bureau of Labor Statistics (BLS) projects that employment of Web Developers will grow 23% from 2021 to 2031, largely driven by the growing popularity of mobile devices and eCommerce. Learning back end web development requires critical skills, opening doors to creating complex web applications and improving the user experience, broadening career opportunities, and elevating professional standing.