# YouTube Marketing

Canonical URL: <https://www.careercenters.com/courses/youtube-marketing>

## Overview

Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's positioning within the competitive marketplace.

This one-day workshop closely examines one of the most popular content categories: video. In addition to content, the workshop explores the platform giant, YouTube. Students will be introduced to current social media marketing trends and will develop a marketing strategy that works for them. Get started by learning about the benefits of social media marketing on our blog.

The workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below.

## What you'll learn

- Identifying and engaging your target audience
- Building a following on YouTube
- Ad creation and optimization

## Curriculum

#### Introduction to YouTube

- Introduction to YouTube
- History of YouTube 
- YouTube What's New
- Creating a channel

#### Developing a Strategy for Video Content

- Establish goals
- Define success metrics 
- Analyze the competition 
- Develop target audience
- Research trends and topics 

#### Creating Successful Content for YouTube

- Find a theme for your content
- Introduction to vlogging
- Story building and development
- Creating playlists

#### Editing Content for YouTube

- Using YouTube Studio
- Editing captions and titles for SEO
- Editing content in YouTube Studio
- The importance of thumbnails

#### Monetization and Paid Advertising

- Ad creation best practices
- Ad analytics
- Adding monetization
- Video insights

#### How to use Shopify with YouTube

- Reasons to use Shopify
- Introduction to Shopify
- Create collections
- Manage shop across platforms
- Showcase brand and products

## Schedule
- Aug 25, 2026 – Aug 27, 2026 — Live Online
- Nov 10, 2026 10:00am–5:00pm — Live Online
- Feb 16, 2027 10:00am–5:00pm — Live Online
- Feb 23, 2027 – Feb 25, 2027 — Live Online
- May 24, 2027 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325