# TikTok Marketing

Canonical URL: <https://www.careercenters.com/courses/tiktok-marketing>

## Overview

Social media marketing is a powerful and essential digital marketing tool. By understanding the landscape of social media and developing an effective strategy, you can drive the growth of your online presence. Successful social media marketing is increasingly crucial to a business's position within the competitive marketplace.

This one-day workshop closely examines one of the most popular content categories—video. In addition to the content, the workshop explores the platform giant TikTok. Students will be introduced to current social media marketing trends and will develop a strategy that works for them. Get started by learning about the benefits of social media marketing on our blog.

This workshop is a comprehensive look at all aspects of video-based social media marketing. For more information about the topics covered in class, please refer to the syllabus below.

## What you'll learn

- Learn about the history of TikTok and its social impact
- Develop a successful social media marketing strategy
- Create visually engaging content that drives sales and increases engagement
- Learn how to build a following and expand your reach

## Curriculum

#### TikTok Marketing

- Introduction to TikTok
- What’s New to TikTok
- Understanding the algorithm and FYP
- Creating a TikTok account
- Research trends and topics

#### Developing a Strategy for Business-Based Content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Understanding TikTok SEO

#### Determining Your Brand Image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience engagement

#### Creating Successful Content for TikTok

- Find a theme for your content
- Using songs and filters to increase engagement
- Story building and development
- Editing content through TikTok

#### Paid Advertising and Shopify

- Ad creation best practices
- Ad optimization
- Ad analytics
- Reasons to use Shopify
- Introduction to Shopify

## Schedule
- Nov 9, 2026 10:00am–5:00pm — Live Online
- Feb 9, 2027 – Feb 11, 2027 — Live Online
- Feb 17, 2027 10:00am–5:00pm — Live Online
- May 25, 2027 10:00am–5:00pm — Live Online

## Pricing

**Tuition:** $325