# Social Media Video Marketing: YouTube & TikTok

Canonical URL: <https://www.careercenters.com/courses/social-media-marketing-video>

## Overview

Video is one of the most popular types of content used in today's marketing campaigns. Over 86% of businesses use video marketing, with new ones adopting it every day. Establishing a presence on video-based social media platforms like YouTube and TikTok can expand your brand's audience and maximize your return on investment.

In this course, you'll master video marketing to take your digital strategy to the next level. After you learn techniques for storyboarding and producing high-quality videos, you'll explore video-based platforms in more detail. By the conclusion of the class, you'll be prepared to launch marketing campaigns on YouTube and TikTok.

## What you'll learn

- How to determine the right video-based platform for your goals
- How to identify and engage your target audience
- Monitoring video trends and topics
- Storyboard development
- Building a following on YouTube
- Techniques for creating content on TikTok
- Ad creation and optimization

## Curriculum

### Social Media Video Marketing: YouTube & TikTok

#### Introduction to video-based social media

- Benefits of video-based social media
- Video-based social media landscape
- Video-based social media today
- Choosing the right platform

#### Developing a strategy for business-based content

- Establish goals
- Define success metrics
- Analyze the competition
- Develop target audience
- Research trends and topics

#### Determine your brand image

- Importance of quality video production
- Trending video content
- Storyboard development
- Audience Engagement

#### YouTube Marketing

- Introduction to YouTube
- Creating a channel
- Going live on YouTube
- Introduction to vlogging

#### TikTok Marketing

- Introduction to TikTok
- Understanding the algorithm and fyp
- Going live on TikTok
- Following trends

#### Paid Advertising

- Choosing the right advertising
- Ad creation best practices
- Ad optimization
- Cross-platform advertising
- Ad analytics

## Pricing

**Tuition:** $425