# LinkedIn Marketing

Canonical URL: <https://www.careercenters.com/courses/social-media-marketing-business-linkedin>

## Overview

Social media provides an avenue for business owners to connect with customers and fellow professionals. In this class, you'll build marketing strategies for the most popular business-based social media platform: LinkedIn. First, you'll learn how to set up a profile and company page. From there, you'll find out how to leverage LinkedIn search filters for prospecting. In addition, you'll develop an understanding of how to advertise on LinkedIn and the platform's analytics tools.

## What you'll learn

- Crafting a strategy for LinkedIn
- Content creation best practices
- How to advertise on LinkedIn
- Prospecting with LinkedIn search
- LinkedIn analytics

## Curriculum

#### Introduction to LinkedIn

- History of LinkedIn
- Overview of LinkedIn and Its Benefits
- LinkedIn Today
- LinkedIn Trend Report
- LinkedIn Search Features

#### Leveraging Your Personal LinkedIn Profile

- Building an All Star Profile
- Networking and Connecting with Industry Leaders
- Best practices for Using LinkedIn to Advance Your Career
- Profile Analytics

#### Creating a Company Page on LinkedIn

- Overview of Creating a LinkedIn Company Page
- Building and Managing a Company Page
- Best Practices for Creating an Engaging Company Page
- Company Page Analytics

#### Paid Advertising with LinkedIn

- Overview of LinkedIn's Advertising Platform
- Targeting Options and Creating Effective Ad Campaigns
- Measuring the Success of Your Ads and Optimizing for Results
- Best practices for Creating Engaging Ad Content

## Schedule
- Aug 5, 2026 10:00am–5:00pm — NYC
- Aug 18, 2026 – Aug 20, 2026 — NYC
- Nov 4, 2026 10:00am–5:00pm — NYC

## Pricing

**Tuition:** $425