# Google Ads in a Day

Canonical URL: <https://www.careercenters.com/courses/google-adwords-classes>

## Overview

Google Ads (formerly Google AdWords) helps businesses rank at the top of search engine results, drive traffic to their website, and generate leads and sales (often within hours) through paid advertising campaigns. This one-day workshop will touch on all aspects of Google Ads. You'll be able to implement what you've learned immediately.

We'll help you create a successful Ads campaign.  You'll learn the ins and outs of setting up and managing a campaign, generating leads and sales, tracking conversions, and maximizing results while staying within your budget.

**Instructor Bio** : Nicole McCullum is the founder of Captivate Designs, a website design and SEO company servicing clients globally.  She specializes in helping small businesses and entrepreneurs generate more leads, attract more clients, and grow their business online through Captivating website Design, Do it for You SEO services and Do it Yourself SEO training. Nicole’s tips & strategies have been published on Forbes, Inc.com, Wall Street Journal, Bloomberg BusinessWeek, Smart Hustle Magazine, Black Enterprise and more.

This [Google Ads course](https://www.nobledesktop.com/classes/google-adwords-classes) is held at our [design school](https://www.nobledesktop.com/classes/google-adwords-classes) in Midtown.

## What you'll learn

- Intro to Google Ads
- How to set up a Google Ads account
- Understanding different bidding strategies
- How the Google Auction works
- Keyword strategies
- How to use Match Types to control who sees your ads
- Optimizing your campaign for maximum results
- Landing page best practices
- How to set up Call and Conversion Tracking

## Pricing

**Tuition:** $995