# Google Ads Bootcamp

Canonical URL: <https://www.careercenters.com/courses/google-ads-bootcamp>

## Overview

Master Google with hands-on training in this 2-day bootcamp. Familiarize yourself with paid search, learn how to build out campaigns in Google Ads, and develop advanced strategies for Google Ads to get ahead of your competition.

## Curriculum

### Section I

#### Introduction to Google Ads

- What is Google Ads?
- Google Ads Terminology
- The Role of Google Ads
- Understanding the Google Network
- How Paid Search Works
- The Pillars of Google Ad Success

#### Keyword Research

- What is Keyword?
- Different Types of Keywords
- What is Keyword Research
- Keyword Research Methodology
- How to Choose the Right Keywords to Target

#### Creating a Google Ads Account

- What is a Campaign?
- Campaign Types
- Campaign Goals
- Naming Your Campaign
- Choosing Campaign Types
- Location Targeting
- Languages
- Budget
- Delivery Method
- Bid Strategies: Manual vs Automated

#### Keyword Match Types

- What are match types?
- How to use match types

#### Ad Creation

- What is an Ad Group?
- The Goal of Your Ads
- Anatomy of a Text Ad
- How to Write Compelling Descriptions
- Introduction to Call to Actions
- How to Test Your Ads
- Ad Policies to Comply With
- Ad Extensions

#### Ad Rank & Quality Score

- What is Quality Score?
- How Quality Score Affects Your Campaigns
- Quality Score Factors
- Understanding the Ads Auction
- What is Ad Rank?
- How Ad Rank Works

#### Landing Pages

- What is a Landing Page
- Landing Page Use Cases
- Types of Landing Pages
- Steps to Building High Converting Landing Pages

#### Conversion Tracking

- What is a Conversion?
- What is Conversion Tracking?
- Different Types of Conversions to Track
- Steps to Setting Up Conversion Tracking
- Linking Google Accounts

#### Overview of Google Ads Dashboard

### Section II

#### Campaign Optimization

- Understanding Reports in Google Ads
- Analyzing Reports in Google Ads
- Analyzing & Optimizing Campaign Performance
- Data Segmentation
- Bid Management

#### Account Automation

- What is Automation?
- When to Automate Your Account?
- Steps to Automating Your Account?

#### Audience Targeting

- Understand what audience targeting is
- A look at the different types of audience targeting
- How to setup audience targeting

#### Remarketing with Google Ads

- Introduction to Remarketing
- Types of Remarketing
- Why you need Remarketing
- Developing your Remarketing Strategy
- Installing your Remarketing Code
- Launching a Remarketing Campaign

#### Display Advertising with Google Ads

- Introduction to Display Advertising
- Understanding the Display Network
- Bidding Strategies for Display
- Targeting via the Display Network
- Ad Formats
- Display Campaign Management

## Schedule
- Aug 6, 2026 – Aug 7, 2026 — NYC
- Nov 3, 2026 – Nov 12, 2026 — NYC
- Nov 5, 2026 – Nov 6, 2026 — NYC

## Pricing

**Tuition:** $650