# Google Ads Bootcamp (Self-Paced) Canonical URL: ## Overview This workshop offers a complete introduction to Google Ads and the fundamentals of paid advertising. Learn how to design, implement, and manage effective campaigns while gaining insight into the strategies that drive clicks, conversions, and brand visibility. Taught by an NYC-based industry expert, this class is ideal for marketers and business owners looking to expand their reach through proven advertising techniques. For a detailed breakdown of topics, please refer to the syllabus below. Please note: Google Shopping is not covered in this course. ## What you'll learn - How to set up and manage a Google Ads account - Keyword strategy, match types, and bidding tactics - How the Google Ads auction works - Creating high-converting ads and landing pages - Call and conversion tracking setup - Navigating and optimizing campaigns in Google Ads - Remarketing for Search and Display - Campaign automation and Display advertising ## FAQ ### Who is the target audience for this course? Business owners or marketers who would like a better understanding of Google Ads to manage agency relationships or bring Google Ads in-house Entrepreneurs or business owners interested in leveraging Google Ads to generate leads and sales ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Bootcamp (Self-Paced) Price: $6,995 | Hours: 300 Hours ## Pricing Call for pricing