# Digital Marketing Strategy & Web Fundamentals (Self-Paced) Canonical URL: ## Overview In this self-paced course, you’ll learn how to build a digital marketing strategy that attracts and converts your ideal audience. Through step-by-step lessons, you’ll identify your target customers, define your goals, and develop a clear value proposition that sets your business apart. You’ll also explore practical website optimization techniques designed to boost engagement and sales. From crafting an impactful homepage to designing persuasive product pages, you’ll gain the skills to transform your website into a powerful marketing tool that drives measurable results. ## What you'll learn - Key skills needed to increase website traffic, generate leads, and drive sales - How to develop a digital marketing strategy - Essential elements every website should have to increase conversions - How to turn leads into sales - How to analyze marketing performance to improve return on investment ## FAQ ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify. ### What is the cancellation and refund policy for this single course? For this course, you are entitled to a 90% refund (your payment less the nonrefundable 10% registration fee) within 30 days of purchase if you have not accessed the course materials. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Expert support with answers to your questions from real instructors throughout your learning journey Top-notch curricula that have been tried and tested over many years and are consistently improved for an optimal learning experience 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Bootcamp (Self-Paced) Price: $6,995 | Hours: 300 Hours ## Pricing Call for pricing