# Digital Marketing Strategy & Web Fundamentals Canonical URL: ## Overview #### Create a Successful Digital Marketing Strategy Learn how to create a successful digital marketing strategy and implement it on your business website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jump-start or grow your digital marketing initiatives. #### Identify Your Goals & Audience Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and key performance indicators (KPIs) to measure the success of your marketing campaigns. #### Optimize Your Website to Convert Leads Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales. ## What you'll learn - Key skills needed to increase website traffic, generate leads, and drive sales - How to develop a digital marketing strategy - Essential elements every website should have to increase conversions - How to turn leads into sales - How to analyze marketing performance to improve return on investment ## Schedule - Oct 21, 2026 10:00am–5:00pm — Live Online - Jan 5, 2027 – Jan 7, 2027 — Live Online - Jan 28, 2027 10:00am–5:00pm — Live Online - May 5, 2027 10:00am–5:00pm — Live Online - Jul 6, 2027 – Jul 8, 2027 — Live Online - Jul 28, 2027 10:00am–5:00pm — Live Online ## FAQ ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify. ### Can I take this course online (remote learning)? Sorry, but this training is not available online. ### What happens if I need to miss a session? You have some options: You can watch a recording of the session. We will provide any course materials. If you can’t come into the classroom but can still attend remotely, we will provide you with the Zoom login information. You can use your free retake to make up any missed class time. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, if you plan to take the course live online , you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? We don’t currently offer discounts as we do our best to affordably prices our courses. Take this course as part of a certificate program and save: AI Marketing Bootcamp Price: $6,995 | Hours: 300 Hours ## Pricing Call for pricing