# Digital Marketing Strategies Bootcamp Canonical URL: ## Overview Learn everything you need to succeed online with this hands-on bootcamp. Build a digital marketing strategy, improve your site for conversions, and leverage various forms of digital marketing to drive your business forward. The first day covers strategy from the ground up: identifying your target audience, developing your positioning in the marketplace, and turning both into a digital marketing plan. It then moves to website fundamentals, including the hub and spoke model and what makes a homepage actually convert. ### What You'll Learn: - Find your audience and develop the right digital marketing strategy - Optimize your website for user experience, SEO, and conversions - Create effective email marketing campaigns to generate sales - Leverage content marketing for SEO, promotion, and engagement ## What you'll learn - Find your audience and develop a digital marketing strategy - Improve your site for conversions - Use SEO to grow organic traffic - Run paid search and social campaigns - Build email marketing into your strategy - Measure results and adjust your approach ## Curriculum ### Day 1A - Digital Marketing Strategy #### Intro to Digital Marketing - What is digital marketing? - The digital marketing landscape - A look at digital marketing channels - Establishing goals, objectives & KPIs - Leveraging social media for growth #### Target Audience Identification - How to identify your target audience - How to build customer personas - Tools for researching your target audience #### Developing Your Positioning in the Market Place - Identify what makes your company unique - Develop your positioning statement - Develop a value proposition #### Developing Your Digital Marketing Strategy - Identifying your top goals - Establishing a budget - Design Tactics - Tracking Key Performance Indicators (KPIs) - Measuring Results ### Day 1B - Website Fundamentals #### Introduction to the Hub & Spoke Model - The role of your website - Three questions every website should answer - Developing a user-friendly website structure #### Designing an Effective Homepage - The role of your website homepage - Elements of a successful homepage - Using persuasion in design #### Designing Effective Product Pages - Product page formats - Best practices for product pages - Features every product page should have ### Day 2A - Email Marketing #### Introduction to Email Marketing - What is email marketing - The role of email marketing - What is needed to succeed at email marketing #### Building Your Email List - A look at email permissions - Mistakes to avoid - Strategies for building your email list #### Email Campaign Creation - The three types of emails - Mass email vs Automated email - The different types of email campaigns and when to use each one #### Designing Effective Emails - The elements that affect email success - Best practices for creating each element - Best practices for email content #### Email Campaign Optimization - A/B Testing - Optimizing open rates - Optimizing click through rate #### Email Deliverability - Delivery vs Deliverability - Developing a good email reputation - Steps for ensuring email deliverability #### Email Lab: Create an email ### Day 2B - Content Marketing #### Introduction to Content Marketing - What is content marketing - The Role of content marketing - Planning your content strategy - Creating a content calendar #### Content Creation - The different types of content - Mapping content to buying stages - Utilizing content curation - Content creation best practices #### Content Promotion - Why you need to promote your content - Where to promote your content - Creating a content promotion plan #### Content Measurement - How to measure the success of your content marketing - KPIs for content marketing - Identifying opportunities to maximize results ## FAQ ### Is this course open to beginners? Yes, this course is open to beginners. Students must be comfortable using a computer. No other prior knowledge is required. ### Do you offer payment plans or student financing for this course? This course does not qualify for payment plans or student financing. See our Payment Plan FAQ to find related programs that qualify. ### Can I take this course online (remote learning)? No upcoming live online dates are currently available. Please contact us about future availability. ### What happens if I need to miss a session? You have some options: You can watch a recording of the session. We will provide any course materials. Contact us to confirm whether remote attendance is available for your session. You can use your free retake to make up any missed class time. ### What’s included with my tuition? A hands-on learning experience working on projects and exercises, which is proven to boost comprehension, retention, and engagement Expert instructors who are industry professionals and experienced educators that are driven to help you succeed Top-notch curricula that have been tried and tested over many cohorts and are consistently improved for an optimal learning experience A 1-year free retake policy which allows students to retake any part of the course or program for free to refresh the materials and gain additional practice 30-day access to class recordings to review material at your own pace A certificate of completion to verify your accomplishment ### Are there any additional fees or expenses? There are no extra fees or taxes for our courses. The price you see on this page is the maximum you’ll pay us. However, if you plan to take the course live online , you may need to obtain required software. We’ll help you get set up with a free trial of paid software prior to the class. Most of our coding classes utilize freely-available open-source software. For most of our design and motion graphics courses, we will help you get set up with a free trial of Adobe Creative Cloud. If you attend the course in-person, we will have a computer already set up for you with all of the required software for no additional cost. ### Do you offer any discounts for this course? Take this course as part of a certificate program and save: Digital Marketing Certificate Price: $3,995 | Hours: 126 Hours ## Pricing **Tuition:** $650