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Google AdWords for Businesses
Google AdWords for Businesses

Price: $390.00

Course Code: AW | Hours: 8

Google AdWords for Businesses Training Overview

You will create an AdWords account, run an ad campaign, and track the performance of ads.

What You'll Learn in this Class:

  • describe the fundamentals of online advertising and Google AdWords.
  • create an AdWords account and campaign.
  • manage an AdWords campaign.
  • describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Google AdWords for Businesses Training Outline

Lesson 1: Examining the Fundamentals of Google AdWords

• Topic 1A: Examine the Fundamentals of Online Advertising
• Topic 1B: Examine the Fundamentals of Google AdWords
• Topic 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign

• Topic 2A: Choose Keywords
• Topic 2B: Examine Budget Planning in AdWords
• Topic 2C: Examine Bidding in AdWords
• Topic 2D: Create an AdWords Account
• Topic 2E: Choose Placements for Advertisements
• Topic 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns

• Topic 3A: Examine AdWords Account Management Tabs
• Topic 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads

• Topic 4A: Split Test the Ads
• Topic 4B: View the Quality Score of Ads
• Topic 4C: Track AdWords Conversions
• Topic 4D: Generate Performance Reports for Ads
• Topic 4E: Link an AdWords Account to a Google Analytics Account