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Google AdWords for Businesses
Google AdWords for Businesses

Price: $390.00

Course Code: AW | Hours: 8

Google AdWords for Businesses Training Overview

You will create an AdWords account, run an ad campaign, and track the performance of ads.

Upon successful completion of this course, students will be able to:

  • describe the fundamentals of online advertising and Google AdWords.
  • create an AdWords account and campaign.
  • manage an AdWords campaign.
  • describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Prerequisites:

Students should have a basic understanding of Windows, including how to use files and folders.

Related Classes:

See Also:

Google AdWords for Businesses Training Outline

Lesson 1: Examining the Fundamentals of Google AdWords

• Topic 1A: Examine the Fundamentals of Online Advertising
• Topic 1B: Examine the Fundamentals of Google AdWords
• Topic 1C: Examine the Factors Influencing the Popularity of Ads

Lesson 2: Setting Up an AdWords Campaign

• Topic 2A: Choose Keywords
• Topic 2B: Examine Budget Planning in AdWords
• Topic 2C: Examine Bidding in AdWords
• Topic 2D: Create an AdWords Account
• Topic 2E: Choose Placements for Advertisements
• Topic 2F: Create Billing Information

Lesson 3: Managing AdWords Campaigns

• Topic 3A: Examine AdWords Account Management Tabs
• Topic 3B: Use AdWords Tools

Lesson 4: Tracking the Performance of Ads

• Topic 4A: Split Test the Ads
• Topic 4B: View the Quality Score of Ads
• Topic 4C: Track AdWords Conversions
• Topic 4D: Generate Performance Reports for Ads
• Topic 4E: Link an AdWords Account to a Google Analytics Account